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PPC Marketing

Paid search that pays for itself.

Google and Microsoft Ads managed by specialists who live in the search terms report. We cut wasted spend first, then scale what converts.

28%Average wasted spend removed in the first month
4.7xAverage return on ad spend for e-commerce accounts
google.com · "trail running shoes"
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Cost per acquisition▼ 38%
What’s included

Everything a serious PPC Marketing program needs.

No vague “monthly optimization” line items. Here’s exactly what we deliver.

Account audit & rebuild

A wasted-spend report on day 10, then a restructure into tight, intent-based campaigns.

Keyword & negative strategy

Search terms reviewed weekly. Irrelevant queries are blocked before they burn budget.

Ad copy & asset testing

Two or more responsive search ad variants per ad group, plus extensions that win more of the page.

Landing page CRO

Dedicated landing pages for top ad groups, split-tested on headline, offer and form length.

Offline conversion import

CRM deal data fed back into Google so bidding optimizes for revenue, not just form fills.

Bidding & budget pacing

Smart bidding with guardrails, daily pacing alerts and no end-of-month surprises.

Our process

How the work actually happens.

01Days 1–10

Audit

We find the waste. In most inherited accounts, 20–35% of spend goes to queries that never convert.

02Weeks 2–3

Restructure

Campaigns rebuilt by intent tier with clean match types and a shared negative list.

03Weeks 3–8

Test

Ad variants and landing page splits run in parallel so learnings stack quickly.

04Ongoing

Scale

Budget moves weekly toward the keywords and audiences with the lowest cost per qualified lead.

Results

What changes when we take it over.

  • Flat fees, not a cut of spend. We don't earn more when you spend more, so our advice on budget stays honest.
  • You own the account. Campaigns live in your Google Ads account. Leave anytime and keep every bit of history.
  • Revenue-based bidding. Offline conversion imports teach Google which clicks become customers, not just leads.
  • 48-hour anomaly response. Automated alerts flag CPC spikes or tracking breaks, and a strategist is on it within two days.
28%

Average wasted spend removed in the first month

4.7x

Average return on ad spend for e-commerce accounts

2.1x

Conversion rate lift after landing page testing

Tools & platforms

The stack we work in every day.

We’re certified where it matters and opinionated about the rest. If you already use something that works, we keep it.

GGoogle AdsSearch & PMax
MMicrosoft AdsBing search
MMerchant CenterShopping feeds
OOptmyzrAutomation
UUnbounceLanding pages
CCallRailCall tracking
TTag ManagerConversion tags
LLooker StudioReporting
Proof

A recent PPC Marketing win.

PPC Marketing-38%
Northpeak Outfitters · Outdoor e-commerce

Cut cost per acquisition 38% while doubling ad spend

Rebuilt a bloated Google Ads account into intent-based campaigns, fixed a broken Shopping feed and moved PMax off branded traffic.

4.9xROAS
2.1xSpend
-38%CPA
Frontx found $9,000 a month in wasted Google Ads spend in their first week. That alone paid for a year of their fee. Then they actually made the account better.
NO
Northpeak OutfittersOutdoor e-commerce
FAQ

PPC Marketing questions, answered straight.

A flat monthly fee based on your spend tier. We don't take a percentage of ad spend, so we have no incentive to push your budget higher than it should be.

We work with accounts spending $2,500 a month or more. Below that, there usually isn't enough data for smart bidding to learn, and SEO or Local SEO will return more.

Traffic starts the day campaigns go live. Cost per acquisition typically stabilizes in 4 to 6 weeks as bidding algorithms learn from your conversion data.

Yes. We run PMax with brand exclusions and asset group structure that keeps it from cannibalizing your branded search, and we optimize Merchant Center feeds for Shopping.

Free growth audit

Let’s build your PPC Marketing plan.

A 30-minute call with a senior strategist. You’ll get an honest read on what to fix first and what it should return.