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We analyzed 4,200 queries across 30 client sites to see which pages lost clicks to AI answers, and which ones gained.
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The exact checklist we use to find wasted spend, with the five issues that show up in almost every account.
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Geo-grid tracking, proximity and what you can actually do to rank across your whole service area.
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We rebuilt the same landing page three ways and ran real traffic to each. The load time difference was not subtle.
Read moreStop reporting ROAS to your CEO. Report this instead.
Platform ROAS flatters you. Here's the blended metric that tells leadership whether marketing is actually working.
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Performance, hiring, ecosystem and long-term cost, from a team that ships both every quarter.
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