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The Frontx Journal

Field notes from the growth trenches.

Tactics, teardowns and data from the accounts we manage. No fluff, no 2,000-word intros.

SEOOct 1, 20269 min read

AI Overviews are eating clicks. Here’s what still gets traffic.

We analyzed 4,200 queries across 30 client sites to see which pages lost clicks to AI answers, and which ones gained.

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SEOOct 1, 20269 min read

AI Overviews are eating clicks. Here’s what still gets traffic.

We analyzed 4,200 queries across 30 client sites to see which pages lost clicks to AI answers, and which ones gained.

Read more
PPCSep 24, 20267 min read

The 14-day Google Ads audit we run on every new account

The exact checklist we use to find wasted spend, with the five issues that show up in almost every account.

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Local SEOSep 17, 20266 min read

Why you rank #1 at your office and #9 two miles away

Geo-grid tracking, proximity and what you can actually do to rank across your whole service area.

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Web DevelopmentSep 9, 20268 min read

Your page builder is costing you leads. We measured how many.

We rebuilt the same landing page three ways and ran real traffic to each. The load time difference was not subtle.

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Digital MarketingSep 2, 20265 min read

Stop reporting ROAS to your CEO. Report this instead.

Platform ROAS flatters you. Here's the blended metric that tells leadership whether marketing is actually working.

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Mobile AppsAug 26, 202610 min read

React Native vs Flutter in 2026: how we choose for clients

Performance, hiring, ecosystem and long-term cost, from a team that ships both every quarter.

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